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Top Books for Your Project

Being successful

“Think and Grow Rich” by Napoleon Hill

Amazon

In the original Think and Grow Rich, published in 1937, Hill draws on stories of Andrew Carnegie, Thomas Edison, Henry Ford, and other millionaires of his generation to illustrate his principles. In the updated version, Arthur R. Pell, Ph.D., a nationally known author, lecturer, and consultant in human resources management and an expert in applying Hill’s thought, deftly interweaves anecdotes of how contemporary millionaires and billionaires, such as Bill Gates, Mary Kay Ash, Dave Thomas, and Sir John Templeton, achieved their wealth. Outmoded or arcane terminology and examples are faithfully refreshed to preclude any stumbling blocks to a new generation of readers.

“Outliers: The Story of Success” by Malcolm Gladwell and Hachette Audio

Amazon

In this stunning new book, Malcolm Gladwell takes us on an intellectual journey through the world of “outliers” – the best and the brightest, the most famous and the most successful. He asks the question: what makes high achievers different? His answer is that we pay too much attention to what successful people are like and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing. Along the way he explains the secrets of software billionaires, what it takes to be a great soccer player, why Asians are good at math, and what made the Beatles the greatest rock band.

“The Magic of Thinking Big” by David Schwartz

Amazon

Millions of people throughout the world have improved their lives using The Magic of Thinking Big. Dr. David J. Schwartz, long regarded as one of the foremost experts on motivation, will help you sell better, manage better, earn more money, and—most important of all—find greater happiness and peace of mind.

“How to Win Friends and Influence People” by Dale Carnegie

Amazon

You can go after the job you want…and get it! You can take the job you have…and improve it! You can take any situation you’re in…and make it work for you! Simon & Schuster Audio is proud to present one of the best-selling books of all time, Dale Carnegie’s perennial classic How to Win Friends and Influence People, presented here in its entirety.

“The 7 Habits of Highly Effective People” by Stephen R. Covey and Simon & Schuster Audio

Amazon

Stephen R. Covey’s book, The 7 Habits of Highly Effective People, has been a top seller for the simple reason that it ignores trends and pop psychology for proven principles of fairness, integrity, honesty, and human dignity. Celebrating its 15th year of helping people solve personal and professional problems, this special anniversary edition includes a new foreword and afterword written by Covey that explore whether the 7 Habits are still relevant and answer some of the most common questions he has received over the past 15 years.

Being happy


“The Four Agreements: A Practical Guide to Personal Freedom” by Don Miguel Ruiz

Amazon

In The Four Agreements, bestselling author don Miguel Ruiz reveals the source of self-limiting beliefs that rob us of joy and create needless suffering. Based on ancient Toltec wisdom, The Four Agreements offer a powerful code of conduct that can rapidly transform our lives to a new experience of freedom, true happiness, and love.

“12 Rules for Life: An Antidote to Chaos” by Jordan B. Peterson, Norman Doidge MD – foreword, et al.

Amazon

What does the nervous system of the lowly lobster have to tell us about standing up straight (with our shoulders back) and about success in life? Why did ancient Egyptians worship the capacity to pay careful attention as the highest of gods? What dreadful paths do people tread when they become resentful, arrogant, and vengeful? Dr. Peterson journeys broadly, discussing discipline, freedom, adventure, and responsibility, distilling the world’s wisdom into 12 practical and profound rules for life.

“The gift of Imperfection” by Brené Brown

Amazon

When our embarrassments and fears lie, we often listen to them anyway. They thwart our gratitude, acceptance, and compassion—our goodness. They insist, “I am not worthy.” But we are worthy—of self-discovery, personal growth, and boundless love. With Brené Brown’s game-changing New York Times bestseller The Gifts of Imperfection—which has sold more than 2 million copies in more than 30 different languages, and Forbes recently named one of the “Five Books That Will Actually Change Your Outlook On Life”—we find courage to overcome paralyzing fear and self-consciousness, strengthening our connection to the world.

“Flourish: A Visionary New Understanding of Happiness and Well-Being” by Martin E. P. Seligman

Amazon

Flourish builds on Dr. Seligman’s game-changing work on optimism, motivation, and character to show how to get the most out of life, unveiling an electrifying new theory of what makes a good life—for individuals, for communities, and for nations. In a fascinating evolution of thought and practice, Flourish refines what Positive Psychology is all about.

“Unbroken: A World War II Story of Survival, Resilience, and Redemption” by Laura Hillenbrand

Amazon

The incredible true story of survival and salvation that is the basis for two major motion pictures: 2014’s Unbroken and the upcoming Unbroken: Path to Redemption.

On a May afternoon in 1943, an Army Air Forces bomber crashed into the Pacific Ocean and disappeared, leaving only a spray of debris and a slick of oil, gasoline, and blood. Then, on the ocean surface, a face appeared. It was that of a young lieutenant, the plane’s bombardier, who was struggling to a life raft and pulling himself aboard. So began one of the most extraordinary odysseys of the Second World War.


Personal brand

“Lean Branding: Creating Dynamic Brands to Generate Conversion” by Laura Busche

Amazon

This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You’ll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for building and measuring 25 essential brand strategy ingredients, from logo design to demo-day pitches, using The Lean Startup methodology’s Build-Measure-Learn loop.

“The Greatest Salesman in the World” by Og Mandino

Amazon

“I will persist until I succeed.

I was not delivered into this world into defeat, nor does failure course in my veins. I am not a sheep waiting to be prodded by my shepherd. I am a lion and I refuse to talk, to walk, to sleep with the sheep.

The slaughterhouse of failure is not my destiny.

I will persist until I succeed.”  —From the ancient scroll marked III in The Greatest Salesman in the World

“Made to Stick: Why Some Ideas Survive and Others Die” by Chip Heath and Dan Heath

Amazon

Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.

“Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too” by Gary Vaynerchuk, Rich Roll, et al.

Amazon

In his 2009 international best seller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success. In Crushing It! Gary explains why that’s even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier – and not just financially – than they ever imagined possible by following Crush It principles. The secret to their success (and Gary’s) has everything to do with their understanding of the social media platforms and their willingness to do whatever it took to make these tools work to their utmost potential. That’s what Crushing It! teaches listeners to do.

“Walden” by Henry David Thoreau

Amazon

Walden by noted transcendentalist Henry David Thoreau, is a reflection upon simple living in natural surroundings. The work is part personal declaration of independence, social experiment, voyage of spiritual discovery, satire, and manual for self-reliance. First published in 1854, it details Thoreau’s experiences over the course of two years, two months, and two days in a cabin he built near Walden Pond, amidst woodland owned by his friend and mentor Ralph Waldo Emerson, near Concord, Massachusetts. The book compresses the time into a single calendar year and uses passages of four seasons to symbolize human development.By immersing himself in nature, Thoreau hoped to gain a more objective understanding of society through personal introspection. Simple living and self-sufficiency were Thoreau’s other goals, and the whole project was inspired by transcendentalist philosophy, a central theme of the American Romantic Period. As Thoreau made clear in his book, his cabin was not in wilderness but at the edge of town, about two miles (3 km) from his family home.


Digital Marketing


“Growth hacker marketing” by Ryan Holiday

Amazon

Bestselling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world. This new edition is updated with cutting-edge case studies of startups, brands, and small businesses.

“Don’t make me think” by Steve Krug

Amazon

Five years and more than 100,000 copies after it was first published, it’s hard to imagine anyone working in Web design who hasn’t read Steve Krug’s “instant classic” on Web usability, but people are still discovering it every day. In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike.  Don’t be surprised if it completely changes the way you think about Web design.

“Digital Marketing” by Dave Chaffey

Amazon

Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.

“Digital Marketing eXcellence” by Dave Chaffey and PR Smith

Amazon

Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans.

“The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd” by Allan Dib

Amazon

In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It’s literally a single page, divided up into nine squares. With it you’ll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.


Start-up


“Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers” by Alexander Osterwalder and Yves Pigneur

Amazon

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow’s enterprises. If your organization needs to adapt to harsh new realities, but you don’t yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.

“Running lean” by Ash Maurya

Amazon

In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a “product/market fit” for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping

“The lean startup” by Eric Ries

Amazon

The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.

“Zero to one” by Peter Thiel, Blake Masters, et al.

Amazon

Zero to One is about how to build companies that create new things. It draws on everything Peter Thiel has learned directly as a co-founder of PayPal and Palantir and then an investor in hundreds of startups, including Facebook and SpaceX. The single most powerful pattern Thiel has noticed is that successful people find value in unexpected places, and they do this by thinking about business from first principles instead of formulas. Ask not, what would Mark do? Ask: What valuable company is nobody building?

“The founder’s dilemma” by Noam Wasserman

Amazon

Drawing on a decade of research, Noam Wasserman reveals the common pitfalls founders face and how to avoid them. He looks at whether it is a good idea to cofound with friends or relatives, how and when to split the equity within the founding team, and how to recognize when a successful founder-CEO should exit or be fired. Wasserman explains how to anticipate, avoid, or recover from disastrous mistakes that can splinter a founding team, strip founders of control, and leave founders without a financial payoff for their hard work and innovative ideas. He highlights the need at each step to strike a careful balance between controlling the startup and attracting the best resources to grow it, and demonstrates why the easy short-term choice is often the most perilous in the long term.

“Accounting for the numberphobic” by Dawn Fotopulos

Amazon

“I don’t have time to look at the numbers.” “That’s what the accountant is for.” “I can see what the balance is–that’s all I need to know.” Why do so many business owners dread looking at the numbers? Financial statements, ledgers, profit and loss reports–many avoid these and treat them like junk mail and phone solicitors. But as a small business owner, having an intimate knowledge of all these crucial numbers yourself is the most important tool you can equip yourself with in order to survive the constantly changing and highly competitive marketplace of the twenty-first century. Nevertheless, it’s true–you’re not a numbers person. How can you learn to make sense out of all this Greek?Accounting for the Numberphobic to the rescue! This easy-to-follow guide demystifies your company’s financial dashboard: the Net Income Statement, Cash Flow Statement, and Balance Sheet. The book explains in plain English how each measurement reflects the overall health of your business–and impacts your decisions. Even self-proclaimed numbers dummies will discover:• How your Net Income Statement is the key to growing your profits• How to identify the break-even point that means your business is self-sustaining• Real-world advice on measuring and increasing cash flow• What the Balance Sheet reveals about your company’s worth• And moreDon’t leave your company’s finances entirely in the hands of a third-party accounting service or an employee who is only loyal to the highest paycheck. Even worse–don’t ignore them altogether! Knowing the numbers yourself isn’t just about seeing how your company is doing . . . it’s about knowing where it is going–and guiding it toward the highest profits possible.


Writing


“On writing well” by William Zinsser

Amazon

Whether you want to write about people or places, science and technology, business, sports, the arts or about yourself in the increasingly popular memoir genre, On Writing Well offers you fundamental priciples as well as the insights of a distinguished writer and teacher. With more than a million copies sold, this volume has stood the test of time and remains a valuable resource for writers and would-be writers.

“On Writing: A Memoir Of The Craft” by Stephen King

Amazon

“Long live the King” hailed Entertainment Weekly upon publication of Stephen King’s On Writing. Part memoir, part master class by one of the bestselling authors of all time, this superb volume is a revealing and practical view of the writer’s craft, comprising the basic tools of the trade every writer must have. King’s advice is grounded in his vivid memories from childhood through his emergence as a writer, from his struggling early career to his widely reported, near-fatal accident in 1999—and how the inextricable link between writing and living spurred his recovery. Brilliantly structured, friendly and inspiring, On Writing will empower and entertain everyone who reads it—fans, writers, and anyone who loves a great story well told.

“The elements of style” by Strunk Jr., William , E. B. White, et al.

Amazon

You know the authors’ names. You recognize the title. You’ve probably used this book yourself. This is The Elements of Style, the classic style manual, now in a fourth edition. A new Foreword by Roger Angell reminds readers that the advice of Strunk & White is as valuable today as when it was first offered. This book’s unique tone, wit and charm have conveyed the principles of English style to millions of readers. Use the fourth edition of “the little book” to make a big impact with writing.

“The Only Grammar Book You’ll Ever Need” by Susan Thurman and Larry Shea

Amazon

The Only Grammar Book You’ll Ever Need is the ideal resource for everyone who wants to produce writing that is clear, concise, and grammatically excellent. Whether you’re creating perfect professional documents, spectacular school papers, or effective personal letters, you’ll find this handbook indispensable. From word choice to punctuation to organization, English teacher Susan Thurman guides you through getting your thoughts on paper with polish.